Direct Marketing

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What is Direct Marketing?

Direct marketing is an effective type of advertising which allows businesses to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising.

Data & Testing

Data & Testing

Direct marketing's approach focuses on the customer, data, and testing such as customers and businesses names, address information, demographics, and purchase behaviors.

Customers & Propects

Customers & Propects

Marketing messages are made directly to this list of customers and/or prospects. Addressability comes in a variety of forms including email addresses, phone numbers, fax numbers, postal addresses, and web browser cookies.

Call to Action

Call to Action

Direct marketing's message seeks to drive a specific "call to action." For example, an advertisement may ask the prospect to call a free phone number, mail in a response or order, or click on a link to a website.

Measurable Results

Measurable Results

Direct marketing is practiced by businesses of all sizes. A direct advertising campaign aims to deliver a good return on investment by showing how many potential customers responded to a clear call to action and delivers to you, measurable results.

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