Data & Testing
Direct marketing's approach focuses on the customer, data, and testing such as customers and businesses names, address information, demographics, and purchase behaviors.
Customers & Propects
Marketing messages are made directly to this list of customers and/or prospects. Addressability comes in a variety of forms including email addresses, phone numbers, fax numbers, postal addresses, and web browser cookies.
Call to Action
Direct marketing's message seeks to drive a specific "call to action." For example, an advertisement may ask the prospect to call a free phone number, mail in a response or order, or click on a link to a website.
Direct marketing is practiced by businesses of all sizes. A direct advertising campaign aims to deliver a good return on investment by showing how many potential customers responded to a clear call to action and delivers to you, measurable results.