Why Use Print Advertising?
When a customer reads a printed material, they are more engaged for a longer period of time.
Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine.
ESTABLISHES YOUR BRAND
It allows you to bring the aesthetic qualities of font, colors, images, and texture that help to establish brand recognition
REACHES YOUR TARGET MARKET
By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.
LONG LIFE SPAN
Publications, brochures, posters and other types of printed materials are physical items. These items stay in offices or homes for month or even years after they are received.
CAPABLE OF A LARGE REACH
With the possibility of print ads being circulated, the amount of ads you print is only the minumum you will reach.
Like the feeling of picking up the New York Times or your favorite magazine, there is a sense of a legitimacy that comes with print.
Types of Print Advertising
- Newspaper Advertising
- Magazine Advertising
- Directory Advertising
- Post Card Advertising
- Direct Mail Advertising
- Brochures and Flyers