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RAMBLINGS OF AN AD GIRL

Facebook “fun” for businesses


Is there a way to have fun with your page?  Absolutely!  I don’t care if you are a lawyers office or a children s Museum you can make posting fun.  Here are a few suggestions:

1.  Contest, there is no better way to engage your Facebook followers than running a contest.  Usually you have to boost it your first few times, most posts are not seen unless boosted.  However, once they have interacted with your page they will see your posts moving forward.   That is another reason contesting makes sense.  Even if you do not have product to give away (not everyone can be Murdicks Fudge who gives away Mackinac Made fudge weekly at https://www.facebook.com/originalmurdicksfudge), you can purchase tickets for a local concert or sporting event like https://www.facebook.com/carcredittampa who purchased a sponsorship for the Tampa Bay Buccaneers partially for that very reason.

2.  Pictures are worth a thousand words and at least a few hundred likes.  You can combine the two thoughts by asking for people to submit a picture and the winner gets a prize.  This helps with engagement but also adds that personal touch.  For instance, when Car Credit of Tampa has an event at their locations they have Tampa Bay Buccaneer cheerleaders there.  They hire a professional photographer to take pictures of people with the cheerleaders then post them on their page for people to like and share.  For the Tampa Bay Wine and Food festival we ran an art contest where people had to submit their version of an art poster for the event.  Our Facebook fans got to choose who they wanted.  https://www.facebook.com/media/set/?set=a.394033583989971.14435083.227826213944043&type=3

3.  Videos get views.  in 2012 comscore.com did a study that found:

  • 85.5 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 20.8 percent of all videos viewed and 1.8 percent of all minutes spent viewing video online.

So breakout that phone or you can buy a little video camera like a flip video camera you can buy on amazon.com for less than $20 and start shooting.  What should you shoot?  Anything, interview customers, take video of the new employee saying hi, take a video of your new equipment.  Where should you place it?  First, place it on your youtube site then place the link on you Facebook page.

4.  Content is king only if it makes sense for your viewers.  While some would feel that reading about famous architects and their major accomplishments is dry, the viewers of the Beacon Bay Project Management page https://www.facebook.com/BBPMLLC eat it up.  Why, because it is what they do and what they are interested in.  Know your audience, you may not appeal to everyone but what matters is that you appeal to your potential client as well as existing clients.  Keep them engaged in your brand.

The Spot Marketing was on the cutting edge of working with social media to engage their clients audience.  This happened because we have specialized in small to medium sized companies with less than average budgets.  Feel free to call for a consultation on how we can improve your engagement and make this fun!  813-951-7511 or email eugenia@thespotmarketing.com

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